F&B Expansion

F&B Expansion is one of Savina Link's key projects, initiated with the goal of introducing Vietnamese cuisine to the Saudi Arabian market, starting with the construction and operation of a Vietnamese restaurant chain in the capital Riyadh - the economic, cultural and trade center of the Middle East.

The project not only promotes Vietnamese cuisine, but also serves as a cultural bridge, contributing to spreading traditional values, culinary quintessence and Vietnamese human identity to international friends.

Project goals

Savina Link launches F&B Expansion with the following orientations:

• Introducing and developing Vietnamese restaurant brands in Riyadh and other major cities of Saudi Arabia.
• Promote Vietnamese culinary culture through traditional dishes, rich in identity and selected ingredients.
• Create an image of Vietnam that is modern, sophisticated but still close in the eyes of the international community.
• Expanding cooperation in the field of F&B (Food & Beverage) between Vietnamese businesses and partners in Saudi Arabia.

Main activities of the project

• Building a Vietnamese restaurant brand in Riyadh: Focusing on standard flavors, clean ingredients and international standard service.
  Organizing events to promote Vietnamese cuisine: Vietnamese Cuisine Week, workshops introducing traditional dishes, and culinary exchange programs between chefs of the two countries.
  F&B human resource training: Cooperate with vocational schools and culinary experts to improve skills, service and management skills.
  Connecting Vietnamese food export businesses: Supporting the supply chain of raw materials, spices, and processed products to the Saudi Arabia market.

Value brought

The F&B Expansion project not only brings authentic Vietnamese flavors, but also:

• Create investment and bilateral cooperation opportunities in the F&B sector.
• Enhance the Vietnamese brand on the international culinary map.
• Contribute to building the image of Vietnam as friendly, creative and integrated.
• Opening up new directions for Vietnamese F&B businesses in the potential Middle East region.