Coffee Initiative Project

Coffee Initiative Project is a strategic project of Savina Link with the goal of bringing Vietnamese coffee deep into the Middle East market, especially Saudi Arabia, through the development of a system of roasting and distribution factories and building localized brands.

The project not only has commercial significance but also a cultural mission, promoting Vietnamese flavors, values ​​and spirit to the region famous for its long-standing tradition of enjoying coffee.

Vision and Mission

Savina Link aims to build a Vietnamese coffee value chain in the Middle East, from the supply of high-quality raw materials to modern processing and distribution technology in Saudi Arabia.

The project's mission is:

• To make Vietnamese coffee a familiar choice for Arab consumers.
• To create an ecosystem of production - roasting - distribution on the spot to ensure quality, flavor and sustainability.
• To promote bilateral agricultural cooperation, investment and trade between Vietnam and Saudi Arabia.

Roasting plant development in Saudi Arabia

One of the focuses of the Coffee Initiative Project is to establish a Vietnamese coffee roasting factory and distribution center in Saudi Arabia, aiming to:

• Ensure the taste to suit local tastes through a specialized roasting process.
• Reduce logistics costs and optimize the GCC supply chain.
• Increase the value of the “Vietnam Coffee” brand with deeply processed products that meet international standards.
• Create jobs and promote technology transfer cooperation between businesses of the two countries.

Socio-economic impact

The project brings sustainable value to both economies:

• For Vietnam: Expanding export markets, increasing the value of agricultural products, promoting the coffee processing industry.
• For Saudi Arabia: Diversifying supply sources, creating investment and employment opportunities in the F&B industry.
• For the international community: Promoting green agricultural cooperation, clean production and sustainable development.

The role of Savina Link

Savina Link is a pioneer in connecting Vietnamese coffee businesses with Middle Eastern partners, and also takes on the role of:

• Advising on market strategy and law for Vietnamese brands.
• Organizing trade promotion, exhibitions and brand promotion programs.
• Accompanying investors in developing factory models, distribution chains and local sales channels.